Kanye West has once again sparked controversy—this time leading to his YEEZY online store being taken down by Shopify. The removal follows the sale of a $20 white T-shirt featuring a swastika, a symbol long associated with hate and extremism.
Shopify Shuts Down YEEZY Store
The YEEZY online store, which operated on Shopify’s platform, was removed after West promoted the controversial merch during a Super Bowl ad. Shopify, one of the world’s leading e-commerce platforms, quickly responded by stating that the store violated its policies and was in breach of its terms of service.
A spokesperson from Shopify confirmed that the company does not allow businesses to sell products that incite hate or promote harmful ideologies. The ban effectively cuts off YEEZY’s ability to process orders through the platform, dealing a significant blow to Kanye’s online sales.
Backlash and Condemnation
The move comes as West continues to face widespread criticism for his repeated antisemitic remarks and actions. The Anti-Defamation League (ADL) condemned the T-shirt as further evidence of his ongoing promotion of hate speech. Many brands and businesses have distanced themselves from the rapper in recent years, and this latest incident has only intensified calls for accountability.
What’s Next for YEEZY?
With Shopify cutting ties, it remains unclear how Kanye West plans to continue selling YEEZY merchandise online. Will he build his own e-commerce platform, or will another company step in to host his store? Given his history of business ventures, it wouldn’t be surprising if he attempted to take a more independent approach.
For now, though, one thing is clear—Kanye West’s actions continue to have serious consequences, and major platforms aren’t hesitating to take action.
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